The Internet and Flowers Are Changing Not Only Desks, Internet, Flowers, Customers, Sina Technology, Sina.com

Miss Ding did not have the habit of putting flowers in the office, and after discovering that there was a monthly order on the Internet flower courier service, Miss Ding did not hesitate to join them. Reporters learned that with the rise of the "flowers and the Internet" model, this service is more and more popular. However, the spread of the "flowers and the Internet" model has also made the competition more and more intense, in addition to the major e-commerce platforms, such Internet flower shops will also open public numbers to bundle users.

In the future, the Internet flower market this "blue sea", does not need too long and will become "Red Sea", want to break out, for the various flower shops means that every day challenges.

Wen/Figure Guangzhou Daily Reporter Chen Baifan (except for signature)

To flat and fast subversion

"Once a week belongs to your little luck", "singing the elegant time of the moment with the fragrance of the garden", "the fragrance of the fresh incense" and other slogans can impress you? Miss Ding said that her first contact with internet flowers, but also was affected by the atmosphere created, "I am now through a public number of flowers, this number is very literary, the choice of flowers will be more unique, and even rare dance orchids." The bouquets are wrapped in simple kraft paper and placed in a paper bag, quite simple, and feel much better than those plastic paper in the street florist's shop. "

Reporters in a number of Internet flower order number to see, full of atmosphere photos, elegant packaging and strong colors, natural flowers basically no resistance to girls, so more flowers added to the shopping cart. A girl with a boyfriend will choose to pass the favorite flower son directly to her boyfriend, "to the ex-boyfriend always said did not meet the flower shop, too busy can not remember to order flowers, with internet flowers, he can no longer find such an excuse." Moreover, the price of flowers on the Internet is generally cheaper than in brick-and-mortar stores, and he doesn't have to pick his own combinations, he says the pressure on sending flowers is much less. "Ms. Fang, who works in a private enterprise in Tianhe, thinks that every girl should send a flower number to her boyfriend.

Price: Start ingres sonly $100 per month

Reporters query a few flowers online shop found that the monthly single-product bouquet entry price from 98 yuan to 130 yuan / month (four times a month) range, the most expensive single bundle of monthly can go to 700 yuan per month. The monthly price of mixed bouquets is mostly from 200 yuan to 220 yuan / month or so, the expensive will also go to 1000 yuan / month. Also, the first time new users ordered a vase gift, super intimate.

It is understood that most white-collar workers will initially choose to be less than 200 yuan monthly service, after a few months, some will choose to turn to order mixed bouquets. Ms. Wu, who works for an Internet company, said she is currently ordering a single bouquet of about 130 yuan per month, and after a few months she feels a little single, and will try to order a mixed bouquet from next month. Monthly income in 15,000 yuan to more than 20,000 female white-collar users, many will choose to mix bouquets from the beginning, 300 yuan / month or so of the price for them is acceptable range. But high-income female white-collar workers tend to work busy, not often in the office, at this time can only "sigh to the flowers", or choose to buy can be planted for a long time, and do not need how to care for the "multi-meat plants."

Ms. Zhao, who works for a financial company in Shenzhen, said she was eager to order mixed bouquets, often encountered temporary business trips, home luggage ready to "prepare", the office can only be placed with professional flower companies to take care of the larger trees of green plants or orchids.

Point of delivery point limitations

In large office buildings

After interviewing several white-collar workers who ordered Internet flowers, the reporter learned that Internet flower subscribers pay the most attention to the quality of flowers. Miss Wu, who works for an Internet company, told reporters that she began to order a nationally renowned Internet flower brand of the monthly flowers, the result of getting hands feel a little bit of flowers, not very fresh. Later listen to a friend introduced to change a Guangzhou local flower scouns of the product, feel good, bouquets every week to the hands are full of spirit, in the vase poured into the shop sent "fresh liquid", as long as do a good job of daily care, a bunch of flowers can be put for up to two weeks, plus the new flowers sent every week, the table can maintain the "scale" of two bouquets of flowers for a long time, looking happy.

However, in terms of service, Miss Wu suggested that if you can provide a few times before delivery, and then provide several of this price range of flowers to customers to choose better, "sometimes sent flowers are their favorite, sometimes sent is not too interested, of course, this is also a surprise." Similarly, Ms. Zhao, who works in Shenzhen, said that her office also had female colleagues orderseveral of the most famous Internet flowers, which could not guarantee that they were fresh every time, and finally turned to a local flower shop.

Reporters in some e-commerce platform also saw that most flower shops for the distribution scope has strict definition, in Guangzhou opened the Internet flower shop, some only send Tianhe, some only send the central city of the subway or BRT along the line, so want to order flowers white-collar workers must first understand whether their office location belongs to the scope of distribution.

For home users, the Internet flower model is temporarily difficult to radiate, on the one hand, the flower shop distribution range in large office areas, not necessarily covering residential areas; Ms. Peng, a housewife who lives in Jinshazhou, told reporters that she also wanted to order that kind of monthly single-product bouquet, helpless to see a few, distribution range is not her family, had to buy vegetables by chance, to see if the market has no flowers to sell flowers: "But the cart selling flowers are generally not good, buy when it seems OK, at home for a few days on the defeat, and roses often do not open on yellow, poor quality. It seems that like me, or their own home flowers are more reliable. "

Not just selling flowers, it's social interaction.

At present, the Internet flower shop is numerous, from the national scope to focus on a single city, how to cultivate customer loyalty, and allow existing customers to be willing to buy more expensive flowers, the ability to operate these flower shops is a great test.

Ms. Wu, who runs the product sits in the Internet company, said that some flower shops operate an interesting public number, not only selling flowers, but also extending to the sale of a variety of multi-meat plants and aquatic plants, the usual push content is not only sales, but also a variety of flower stories, flower scare spending content. Moreover, in order to give customers a strong sense of participation, these public numbers more open up the "customer dry ingress" area, a variety of flower photography selection, sometimes she will also point in to see, people have bought what flowers, how to feel. What's more, the public also opened a flower study class, the price of less than 100 yuan each time, so that customers can wire under the opportunity to communicate, which is very interesting for many entry-level florists. Miss Wu said that she usually work more busy, set flowers to improve the mood of work on it, temporarily will not participate in the flower study class, but perhaps one day changed her mind?

Let customers have a strong sense of participation and interaction opportunities, will increase the degree of customer goodwill to the shop, some people in the industry believe that ordinary single bouquets or even mixed bouquets are not the main profit point, estimated to be only enough to maintain daily operations, should be anniversaries, Valentine's Day, Teacher's Day, Mother's Day those big bouquets are the main profit growth point, but if you can not retain this group of customers long-term attention to the public, wait until these times come, how can customers spend the price of large flowers?

Journalist's Note:

Internet flowers, what's upsetting?

According to media reports, the Internet flower model to the traditional flower sales market the first subversion is the reduction of circulation time, which is also similar to fresh distribution. Originally from the country's largest wholesale flower spree Kunming Doonan to the buyer's hands, about 96 hours. But in the last two years, with the help of the Internet and advanced technology, removing the middle link can reduce the transportation time to 24 hours, which also makes it a reality that flowers can reach customers quickly through the Internet. The appearance of the monthly flower pattern, is the second subversion, the store mastered the customer probably needs the amount of flowers and kinds, equal to the customer first booking, shop and then purchase, greatly reduce the loss of flowers, can make the flowers on demand on demand to reach the various cities.

With the change of flower market pattern, it is our way of life that is subverted. Convenient, fast, trouble-saving, can meet the love of flowers, but also the opportunity to communicate through interaction, expand the breadth and width of life, which is the positive role brought by the Internet, so that some aspects of life needs become easy to achieve.